Kerastase Genesis Nutri-Fortifiant Shampoo | For Weak or Damaged Hair

Kérastase is a leading global luxury professional haircare brand, born in Paris in 1964. The brand has built its reputation on delivering exceptional performance on scalp and hair through exquisite products and personalized, in-salon treatments, all powered by scientific expertise. Kérastase adopts a care-first philosophy to cater to all hair types and individuals, as well as the world we live in.

The Genesis collection is a dual-action fortifying system professionally formulated to strengthen hair and reduce hair breakage. Powered by Edelweiss Native Cells and Ginger Root, the collection helps detangle, moisturize, and increase strength and softness.

Fusio-Dose, the professional in-salon treatment, offers an instant transformation with infinite possibilities. Clients can make an appointment in their Kérastase salon for a personalized hair diagnosis.

The Genesis range includes the Nutri-Fortifiant Shampoo, which gently cleanses the scalp and hair, intensely moisturizes, and easily detangles, strengthening hair weakened by heat damage and brushing. The Hydra-Fortifiant Shampoo gently cleanses, strengthens, nourishes, and detangles hair.

The Renforcateur Conditioner intensely moisturizes and adds body, strengthens hair, and easily detangles and prevents split ends. The Reconstituant Hair Mask intensely nourishes and hydrates hair, strengthens, and smooths and detangles.

The Defense Thermique Hair Serum protects against heat styling, delivers up to 24 hours of frizz protection, and strengthens hair weakened from brushing and over-styling. The Fortifiant Hair Serum strengthens hair weakened by heat and brushing, hydrates, and adds shine with a lightweight, non-greasy finish.

The Genesis fragrance is a bright, invigorating scent of bergamot and a hint of aromatic green, inspired by the energy flowing from modern colognes. The Genesis range targets hair fall due to breakage from brushing, while the Resistance range is for damaged to very damaged hair from chemical aggression, helping to repair the hair fiber's strength.

Bain Nutri-Fortifiant Shampoo is gentle enough for daily use in normal to dry hair types, while Bain Hydra-Fortifiant Shampoo is suitable for oily or thin hair. Hair loss is defined by over 100 strands falling from the roots per day due to the hardening of the collagen hair shaft, while hair fall is defined by over 100 strands per day falling from the roots due to biological reasons or breakage.

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